VISUAL STORYTELLING IS YOUR SUPERPOWER

Create videos people care about and become the hero of your own story.

STORY HERO ACADEMY by Niklas Christl
ONLY 500 SPOTS AVAILABLE
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ACADEMY PARTNERS
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“If you’re a content creator, this will change how you see storytelling and help you make videos that actually stick, connect, and grow your audience.”
Ed Lawrence
376K on YouTube
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“This is what I hoped film school would be. You’ll gain years of wisdom in minutes, and wonder why no one taught it this way before.”
Gaston Luna
224K on YouTube
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“This Academy gave me clarity and confidence I hadn’t found anywhere else. It changed how I see my craft and how I create forever.”
kay van huisseling
262K on YouTube
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“It’s hard to argue that Niklas is a master storyteller. But with this Academy, he proves he’s also a master teacher.”
Jacques Crafford
358K on YouTube

Nobody Cares About Your videos.

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…And deep down, you know it’s true.

You hit publish, hoping this one might be it. But hours pass, and nothing happens. Views are stuck. Comments stay silent. And your dreams drift further away.

You pour days into your videos, and you’ve tried it all: Viral trends, fancy edits, retention hacks. Still, nothing seems to work — and you don’t know why.

I know exactly how you feel, because I spent 10 years trapped in that loop — trying, failing, burning out. At some point, I had to admit: I didn’t know how to create videos people truly care about.

So I stopped chasing views… and started studying the psychology and emotion behind every frame. Once I cracked that code, my YouTube channel grew to 1M+ subscribers with only 58 videos. And even when I stopped posting, people kept watching, sharing, and asking for more.

But why do they need to care?

Good packaging and retention hacks might get someone to click and maybe even watch.

But if viewers don’t care, they move on and forget you ever existed.

But when people care? They connect with you. They trust you. And they take action — whether that’s following your journey, supporting your work, or buying your products.

Most importantly, they remember you. They come back. And they tell others. So the same cycle repeats.

This is how strangers become supportive fans who show up for every video. It’s how you build a loyal following making videos you love — without chasing trends or gaming the algorithm.

In a world drowning in content, attention fades.
But connection sticks.

So… how do you make people care?

People only care about a good story told in a way that feels real.

Let me show you the two skills you need to turn simple everyday moments into unforgettable experiences.

STORYTELLING & FILMMAKING

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Storytelling is the foundation of human connection.

It turns ideas into something people can feel, remember, and relate to.

Filmmaking is the most powerful way to bring a story to life.

It taps into our strongest senses to pull viewers into another world.

That’s why together, Visual Storytelling is the most powerful skill of the 21st century.

unlock your
superpower!

unlock your
superpower!

Break Through The Noise

In a world full of distractions, mastering this skill stops the scroll and keeps people watching until the end.

Build Trust And Loyalty

Attention fades. But connection turns casual viewers into loyal followers who trust and support you.

Leave A Lasting Mark

Great stories tap into our deepest emotions and leave a mark. That’s what makes them impossible to forget.

Inspire Real Impact

The right story can shift beliefs, spark action, and ignite movements - making them a force for real change.

This Is Where You're Stuck

This Is Where You're Stuck

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1. You Can’t Translate Ideas Into Stories.

You have great ideas. But you struggle to shape them into stories that captivate, engage, and emotionally connect.

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2. You Can’t Package Stories Into Videos.

You can write good stories. But without strong shooting and editing skills, your videos fail to bring your vision to life.

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3. You Are Lost In The Technical Details.

Your videos look cinematic and polished. But without a meaningful story, your audience feels nothing.

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4. You Focus On The Wrong Things.

You chase viral trends and optimize for retention. But without real emotional connection, you’re forgotten in seconds.

You're stuck, but it’s not your fault. The outdated education system never taught you how to succeed in today’s world.

But I'm here to change that…

introducing
84
LESSONS
7
EXERCISES
70
HOURS
3K
ANIMATIONS

Story Hero Academy combines a course that teaches you the principles with a community that helps you apply them in the real world. It’s a complete ecosystem, built to fast-track your growth as a modern video creator.

start now

the course

For 15 years, I had to figure it all out from scattered videos and half-baked courses. That’s why I built the most structured, in-depth course to help you master Visual Storytelling in a fraction of the time.

what you'll learn

You’ll learn every step of the filmmaking process through the lens of storytelling, so you can turn any idea into a finished video all by yourself.

I've streamlined the course modules to perfectly fit the different production steps of my creative workflow.

1. Introduction

You’ll discover the real power of Storytelling and Filmmaking, get a clear overview of the course, and understand how to achieve the results you’re after.
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1.1 - The Power of Storytelling & Filmmaking
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1.2 - How To Actually Get Results
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PRE-PRODUCTION

2. Storytelling

You’ll learn how to craft stories that truly connect and stay with your audience. I’ll reveal all the storytelling secrets that that bring structure, clarity, and emotional depth to every narrative you create.
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2.1 - Storytelling Fundamentals
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2.2 - What Makes a Great Story
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2.3 - How To Find Stories
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2.4 - Focus On One Angle
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2.5 - Make It Personal
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2.6 - Your Job As The Storyteller
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2.7 - Structure & Tension (Overview) FREE
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2.8 - Structure & Tension (Analysis)
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2.9 - How To Hook The Viewer
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2.10 - Show, Don't Tell
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2.11 - Physical And Emotional Journey
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2.12 - Exercise: Storytelling
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Free Lesson Available

3. Script Writing

You’ll develop the ability to turn your ideas into structured, compelling scripts. Together, we’ll cover each step of the writing process, so you never feel lost staring at a blank page again.
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3.1 - Writing Habits
3.2 - Why You Should Script
3.3 - Notion Template Walkthrough
3.4 - The Writing Process
3.5 - Step 1: Research Your Topic
3.6 - Step 2: Outline The Structure
3.7 - Levels Of Scripting
3.8 - Elements & Formatting
3.9 - Step 3: Write The Script
3.10 - Step 4: Edit For Clarity
3.11 - How To Add Voiceovers
3.12 - Exercise: Script Writing
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4. Shoot Organization

You’ll gain the tools to plan every detail of your shoot by creating mood boards, shot lists, and film schedules. This gives you clarity and confidence long before the camera starts rolling.
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4.1 - Shooting Fundamentals FREE
4.2 - How, Why, and When To Organize
4.3 - Step 1: Explore The Mood
4.4 - Step 2: Scout The Location
4.5 - Step 3: Check The Light
4.6 - Step 4: Define The Shot List
4.7 - Step 5: Plan The Film Schedule
4.8 - Exercise: Shoot Organization
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Free Lesson Available
PRODUCTION

5. Choice Of Gear

You’ll understand how to choose gear that supports your story rather than distracting from it. I’ll break down camera, lighting, and audio equipment, and make the complex settings easy to use.
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5.1 - Does Gear Matter?
5.2 - Benefits & Limitations Of Gear
5.3 - Camera Fundamentals 1 (Essential)
5.4 - Camera Fundamentals 2 (Creative)
5.5 - Camera Fundamentals 3 (Technical)
5.6 - Main Cameras
5.7 - Lenses
5.8 - Filters
5.9 - Gimbals
5.10 - Phones
5.11 - Action Cameras
5.12 - 360 Cameras
5.13 - Stabilized Drones
5.14 - FPV Drones
5.15 - Camera Type Comparison
5.16 - Lighting Gear
5.17 - Audio Gear
5.18 - Exercise: Choice Of Gear
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6. Shooting

You’ll learn how to capture shots that not only look stunning, but also evoke the right emotional impact. I’ll teach you how to shoot handheld, solo, and with drones, as well as how to light your scenes in any environment.
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6.1 - The Visual Side
6.2 - Visual Psychology
6.3 - Visual Aesthetic
6.4 - Types Of Shots
6.5 - How To Cover A Scene
6.6 - Handheld Shooting
6.7 - Aerial Shooting
6.8 - Solo Shooting FREE
6.9 - Natural Lighting
6.10 - Artificial Lighting
6.11 - Advanced Lighting
6.12 - BTS: Staged Video
6.13 - BTS: Documentary
6.14 - BTS: Solo Experience
6.15 - Exercise: Shooting
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Free Lesson Available
POST-PRODUCTION

7.  Editing

You'll uncover how to turn raw footage into an audiovisual experience that brings your story to life. I’ll walk you through my full editing workflow, so you know how to make the right decisions at the right time.
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7.1 - Editing Fundamentals
7.2 - Story vs. Retention Editing
7.3 - Editing Decisions 1 (Story)
7.4 - Editing Decisions 2 (Engagement)
7.5 - Editing Decisions 3 (Flow)
7.6 - Editing Workflow Overview
7.7 - Productivity Tips
7.8 - File Organization
7.9 - Footage Selection
7.10 - First Assembly
7.11 - Rough Cut (Scene Creation)
7.12 - Rough Cut (Scene Transitions)
7.13 - Feedback
7.14 - Fine Cut
7.15 - Visual Polishing
7.16 - Sound Design
7.17 - Color Grading
7.18 - Export
7.19 - Exercise: Editing
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8. Animation

You’ll learn how to sharpen your skills, connect with like-minded creators, and choose a career path that aligns with your vision. This final module sets you up for success beyond the course.
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8.1 - Why And When To Use Animations
8.2 - My Animation Process
8.3 - Animation Templates
8.4 - Exercise: Animation
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Module Coming Soon

9. What’s Next

You'll get a framework to further improve your skills and become the extra-ordinary storyteller you were always supposed to be. This is where theory turns into practice.
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9.1 - Your Path Forward
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MORE THAN JUST LESSONS

Beyond the video lessons, the course includes powerful resources designed to accelerate your learning and streamline your workflow.

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Workspace

Pre-production workspace in Notion with advanced templates, task tracking, and documents from real projects.
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Downloads

Structured cheat sheets, checklists, video project templates, and my exact Premiere Pro settings to speed up your workflow.
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Discounts

Exclusive discounts on gear and software from partners like Artlist, GoPro, and Lens Distortions. Plus, 50% off all products in my online shop.

BUT THEORY ISN’T ENOUGH

But theory isn't enough

To master any skill, you have to consistently alternate between theory and practice. That’s why I created a space which helps you transform your knowledge into intuition.

the community

When I started, I had no feedback and no support. The Story Hero Community connects you with like-minded creators to collaborate, stay inspired, and grow — so you never have to create alone.

MORE THAN JUST support

Beyond a supportive network, our community offers hands-on experiences to deepen your learning and build real connections.

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Workshops

Live workshops with me and other industry experts where we go deeper into storytelling, advanced techniques, and share insider knowledge.
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Meetups

In-person meetups in stunning locations around the world. Your chance to connect face-to-face, make memories, & build friendships with fellow creators.
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Contests

Exclusive contests that challenge your creativity, showcase your talent, and help you gain recognition with exciting prizes for the winners.
EVERYTHING YOU NEED TO SUCCEED.
ONE-TIME LAUNCH OFFER
Only 500 Spots Available

$2,499

$1,999

Course
Lifetime Access
Community
1-Month Trial
6-Month Trial, then $49/month
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Video Lessons
84 lessons and 7 exercises spanning over 70+ hours of video content. Every concept is visualised with 3,500+ custom animations, pro footage, & practical breakdowns.
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Network
Thriving creator community with live streams, accountability calls, peer feedback, and support from experts. Seamlessly integrated into the course platform.
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Workspace
Pre-production workspace in Notion with advanced templates, task tracking, and documents from real projects.
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Workshops
Live workshops with me and other industry experts where we go deeper into storytelling, explore advanced techniques, and share insider knowledge.
checklist_icon
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Downloads
Structured cheat sheets, checklists, video project templates, and my exact Premiere Pro settings to speed up your workflow.
checklist_icon
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Meetups
In-person meetups in stunning locations around the world. Your chance to connect face-to-face, make memories, & build lasting friendships with fellow creators.
checklist_icon
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Discounts
Exclusive discounts on gear and software from partners like Artlist, GoPro, and Lens Distortions. Plus, 50% off all products in my online shop.
checklist_icon
checklist_icon
Contests
Exclusive contests that challenge your creativity, showcase your talent, and help you gain recognition with exciting prizes for the winners.
ACADEMY PARTNERS
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100% Satisfaction Guarantee

I’m so confident you’ll love the academy that you get 30 days to try it completely risk-free. Dive in, follow the process, and see the results for yourself. If you're not genuinely impressed by your transformation, just email me within 30 days of purchase and I’ll issue a full refund — no questions asked.

For all details, check the “Refund Policy” in our Terms & Conditions.

hear from our 100 beta testers

"My storytelling skills have improved 10X!!!

I had no real storytelling experience before. I’ve taken some college film courses and created YouTube videos. I love breaking down movies from a film student’s perspective, but I never really understood what specifically captivated me. Until you explained it. Hearing you break down the hook and how to keep people engaged finally made it all click. Somehow, it just all makes sense now. I hope to reach a level where I can create premium-quality videos much faster than if I had to learn everything on my own. I already feel like you’ve saved me a couple of years of trial and error by letting me be part of the beta program!"

Dixie Menkhaus

I very much enjoyed watching all lessons and it made me into a way better storyteller by the end of it. This is some of the best storytelling course materials I have studied as a filmmaker, you should be proud of yourself and the value you provided.

I genuinely feel like this course knocked a year, maybe two, off my learning curve. So many times during the course I thought, “Damn, I wouldn’t have even known about this if not for this course…”

This is truly invaluable information. Thank you to YOU and YOUR TEAM. You are all greatly appreciated!

Kingsley Ndukwe

I’ve always wanted to learn about storytelling and I couldn’t find answers, even at my super expensive film school. This course is an absolute game-changer.

Iryna Yaminska

Fantastic examples. You’re keeping me hooked with all the different animation! I can’t wait to start thinking about how to apply these methods myself.

This is more than just a storytelling course. It feels like university-quality teaching content."

Javier Solis

"I look back at all my videos including the last one and I am scratching my head, how did it get views? Who would even watch that !? :D

Now I have the tools and the confidence to create something at a whole new level and grow my YouTube channel exponentially!"

Victor Manole

Being part of this beta test has been a game-changer for my storytelling and filmmaking skills. I’ve gained a new appreciation for the pre-production phase and how it helps create videos that truly stand out.

This course gave me the tools to meticulously plan every part of my projects, and I saw a huge improvement in the quality of my work. For example, I recently applied what I learned to a video, and the response was incredible. People found the story deeply engaging and felt inspired to take action.

This experience has not only improved my skills but also sparked a passion for impactful storytelling. I'm more motivated than ever to use film as a tool for positive change. I’m so grateful for this opportunity and truly believe the knowledge here can help others on their creative journeys too.

Håkon Andersen

I’ve already written and planned two new videos in a way that’s FAR more in-depth than I ever have before. I’ve always been a spontaneous filmmaker, relying on my ability to wing it with my on camera presence. But that hasn’t been enough to take my career where I want it to go.

The beta test highlighted SO many of the mistakes I’ve been making with scripting and overall storytelling. The Notion workspace instantly boosted my confidence in the projects I’m now creating.

Rogan Steele

When I sat down, I was sure I wanted to take my storytelling to the next level, and by completing each lesson, I was able to do just that. I’ll now implement the skills I learned into my own workflow and glue my viewers to the screen!

Kristof Kaltenecker

I learned a lot of new things, starting with how to actually write a script, something I knew nothing about. The course covered the full storytelling process and how to engage the audience by guiding them through the hero’s journey, instead of just hitting them with facts and statements.

It was content I hadn’t seen anywhere else. The originality shows. A LOT!

Hasna Bourgazene

"I’m a beginner in filmmaking, and your course brought incredible value to me. I never really thought about what makes a video interesting and keeps people watching. This course was eye-opening!"

Alexander Bartling

"This academy has so much value for beginners, intermediates, or even people who’ve been around the block with video creation. The information is packed super well, and you even tell your own story while teaching the course. Super awesome!

Watching the content got me fired up to learn more and actually apply what I’ve learned. It’s a very interesting and unique course. Thank you for putting this together and sharing it with the world.

Some people gatekeep and hide the “special sauce,” but not you. You keep teaching, sharing, and staying passionate in all that you do!!! Thank you for letting me participate, and for listening to a little feedback from someone you don’t even know. MANY THANKS!!!"

Javier Solis

Niklas, just thank you.

I’ve been trying to learn storytelling on YouTube, through cinema books, and so many other ways. But it always felt like something was missing. I was desperate to find that missing link. And sometimes, I just felt like I was not good enough, like I didn’t have what it takes to write stories.

Even in my personal life, telling stories always felt flat. It was so frustrating.

Now, I finally see there are tools, ingredients, and recipes I can use. It’ll help me both professionally and personally. I know it’ll take work to manage these skills, but at least now I know what to do and how to do it.

That lifts a huge weight off my shoulders. Thank you, Niklas, and your team, for the incredible work you’ve done here!

Benoit Lombrard

"Before this beta test, I would plan my shoots in Notion and just go out filming without knowing the story I was telling. I had no idea how to craft or create stories. I was just shooting random “cinematic” shots.

After finishing the beta test, I feel like my entire perspective has changed. I now believe I can film stories that are powerful and meaningful, and that actually give value to people.

I feel like this gives me a serious edge in defining myself in the freelance world and building a career I’m proud of!"

Kai Leslie

Just had to stop real quick and say WOW! I’m learning a lot, and somehow I don’t think my “stories” are boring anymore. I just need to tell them in a compelling way :)

Anthony Toler

I really feel the need to say thank you. I deeply appreciate the kind of person you are. It’s hard to put into words how much your content has helped me.

You're a true inspiration, and I hope one day I get to meet you and thank you in person for everything you've changed in my life. I honestly believe this course is worth more than any price you could set for it.

Luciano Mombru

Hey Niklas!

Just wanted to share how happy I am with your course. The Notion and organization module helped me a lot, both in my work and in building my personal brand.

That visual psychology video? Game-changing. I’d never really thought about content that way. Now I’m creating videos with more purpose and soul. Just wanted to thank you again and say: amazing job!

Andres Portillo

"This month, I took a trip to Iceland and wanted to create a YouTube video sharing a personal story. I was pleasantly surprised by how helpful your step-by-step guidance on scriptwriting was.

I usually struggle with writing scripts for YouTube, but with your structure and examples, I was able to develop the script smoothly and with great results. I still need to edit it, but I believe it’s going to be one of my best videos yet, thanks to the course."

Alex Ortega

"I’ve taken a lot of courses in my lifetime (I’m 29 years old). Each one gave me some value, but I can honestly say no course has ever made me feel like it cut my learning curve - until now.

Dear Niklas and the team: I know this has been a long and intense process. I can only imagine the long hours and hard days you all went through. But seriously, this program has impacted me and my passion in a big way. I can't even put into words how thankful I am to have been part of this beta program.

This course is everything Niklas hyped it up to be. It’s going to impact a lot of filmmakers. You’ve done an amazing job. Truly outdone yourselves. All the long hours and painful days were worth it. Be proud of what’s been achieved so far."

Christopher Lallonardo
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NIKLAS HAS OVER
45.3M+
YouTube Views
1M+
YouTube Subscribers
184K+
Instagram Followers

Meet Your Instructor

Niklas Christl is a self-taught storyteller and filmmaker with a deep passion for helping others pursue their creative calling. Through his thrilling and authentic short films on YouTube, he has built a global audience of over 1 million people who closely follow his work.

With extensive experience in both documentary and commercial filmmaking, Niklas blends the best of both worlds — crafting powerful stories through stunning visual experiences.

To Niklas, film schools are dead. Their narrow focus on isolated parts of the filmmaking process never matched his vision of executing large-scale projects all on his own. That’s why after 15 years of refining his own workflow, he’s now on a mission to share his best-kept secrets and help aspiring creators become world-class storytellers and filmmakers.

Frequently asked questions

How much time do I need to commit?
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You can go at your own pace. Some students commit a few hours per week, while watch multiple lessons each day. The course fully flexible, so you can fit it around your schedule.

That said, with a little consistent effort, you’ll quickly see results.

Within 30 days, you’ll complete the Storytelling module, which gives you all the core fundamentals to start creating unforgettable videos. Our beta testers saw major breakthroughs after just this one module.

Long-term growth depends on your starting point and how many videos you make. But if you stay consistent, serious transformation happens within 3 to 6 months.

How much prior experience do I need?
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It doesn’t matter whether you’re a beginner, intermediate, or advanced creator. This academy is designed to take you to the next level.

  1. Beginner: If you have zero experience and have never written a script, used a camera, or edited a video, you’ll learn everything from scratch, so you can turn an idea into the final video all on your own.
  2. Intermediate: If you’ve created videos but struggle to make them stand out, you’ll sharpen your storytelling, strengthen your filmmaking, and develop a unique creative voice that leaves a lasting impact.
  3. Expert: If you’re experienced but want to take your work to the next level, you’ll move beyond cinematic visuals and master storytelling at the highest level, so your films don’t just look great, but truly move your audience.

Every lesson is structured with chapter overviews, in-player markers, and clear summaries — so you can find exactly what you need, no matter your experience.

And the best part? Everyone follows the same creative workflow. So no matter where you’re starting, you’ll always know what to do next and how to get better with every video you make.

Can I join if I don’t have expensive gear?
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Yes. You don’t need fancy gear to get started.

Many creators in the academy began with just a phone or a basic camera. What matters most is your story and your drive to learn. We even include lessons that show you how to shoot epic videos with a phone and get results that rival pro setups.

Who is the Academy for?
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This academy is built for long-form video creators in any industry.

  1. Content Creators: If you admire YouTubers like Gawx, Natalie Lynn, or Johnny Harris — you’ll learn how to build a loyal audience.
  2. Filmmakers: If you're a filmmaker inspired by directors like Christopher Nolan, Ali Tabrizi, or Salomon Ligthelm — you’ll learn how to craft standout films and commercials.
  3. Entrepreneurs: If you're an entrepreneur wanting to build a brand like Iman Gadzhi, Bryan Johnson, or Alex Hormozi — you’ll learn to create videos that turn viewers into loyal customers.
Why is the community not free?
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Because great communities need commitment.

Free groups often become noisy, inactive, or filled with people who aren’t serious. But when members invest in the space, they show up with intention. That’s what keeps the Story Hero Community focused, supportive, and full of creators who actually want to grow.

Unlike the course, which is a one-time payment for lifetime access, the community offers ongoing value such as live workshops, feedback from community managers, and in-person events. All of these things cost money, and we want to provide everyone with the best possible experience. That’s why there’s a monthly fee after your trial ends.

This isn’t some bonus Facebook group. It’s a core part of the academy — and the only community where I’m active every week, growing and learning right alongside you.

What happens after my community trial ends?
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Depending on your offer, your free trial lasts either 3 or 6 months. After that, your card will automatically be charged the monthly community fee you agreed to when joining — unless you cancel before the trial ends.

You can cancel anytime with just a few clicks. No hassle, no questions asked.

And don’t worry — you’ll still keep lifetime access to the full course, no matter what.

If you’ve felt the momentum, connection, and growth during your trial, you’ll probably want to stick around. Staying in means continued access to me, feedback sessions, livestreams, in-person events, and the support of a committed community of like-minded creators.

But the choice is entirely yours.

Will the launch offer ever come back?
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No. The launch offer is exclusive to the first 500 Founding Members.

Once those spots are gone, they’re gone for good. Both the course and community prices will probably increase in the future, so if you want to get in at the lowest price, now is the time.

Will I get a certificate of completion?
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Yes. Once you complete the program, you’ll receive a digital certificate you can add to your portfolio or share online.

How does AI affect this course?
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With all the hype around AI, it’s natural to ask: “Is storytelling and filmmaking still worth learning?”

Absolutely — now more than ever.

Storytelling remains untouchable by AI because it’s the heart of human connection. The most powerful stories resonate through real emotion and lived experience — things AI can’t truly replicate. It will never be better at being human than we are.

However, filmmaking is evolving. Already now, AI can generate visuals, clone voices, and automate parts of the edit — but that’s not a threat. It removes the tedious work so you can focus on what really matters: your story. So yes, AI will change how films are made — but it won’t change who makes them.

The Story Hero Course teaches timeless storytelling frameworks that work across any medium — whether you’re filming in the real world or crafting scenes on a screen. And as new tools emerge, I’ll test and share the best with our community.

the choice is yours

JOIN NOW

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Feel confident creating videos people genuinely care about.

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Follow a step-by-step path to grow your skills in weeks, not years.

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Stay inspired to create and bring your boldest ideas to life.

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Belong to a tribe of creators who push, support, and grow with you.

STAY STUCK

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Feel discouraged when your videos fail to make an impact.

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Spend years piecing together scattered, surface-level advice.

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Stay stuck, uninspired, and unsure how to move forward.

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Face the journey alone, without support, guidance, or momentum.

unlock your
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